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Praktischer QA-Kurs

Google Search and Analytics for QA

A QA path through Search Console, indexing, Tag Manager, GA4 events, consent, ecommerce, Firebase Analytics, BigQuery, reporting, and measurement release evidence.

16 LernsitzungenVollständiger Kurs · kostenlos

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A QA path through Search Console, indexing, Tag Manager, GA4 events, consent, ecommerce, Firebase Analytics, BigQuery, reporting, and measurement release evidence.

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Lektion 11. Google ecosystem, accounts, properties, and a safe test charter

Theory, worked example, and practice

  • ArtikelGoogle ecosystem, accounts, properties, and a safe test charter
  • WissenscheckCheckpoint: Google ecosystem, accounts, properties, and a safe test charter
Lektion 22. Google Search behavior and reproducible search checks

Theory, worked example, and practice

  • ArtikelGoogle Search behavior and reproducible search checks
  • WissenscheckCheckpoint: Google Search behavior and reproducible search checks
Lektion 33. Search Console ownership, sitemaps, robots, and indexing

Theory, worked example, and practice

  • ArtikelSearch Console ownership, sitemaps, robots, and indexing
  • WissenscheckCheckpoint: Search Console ownership, sitemaps, robots, and indexing
Lektion 44. URL Inspection, structured data, and page experience evidence

Theory, worked example, and practice

  • ArtikelURL Inspection, structured data, and page experience evidence
  • WissenscheckCheckpoint: URL Inspection, structured data, and page experience evidence
Lektion 55. Measurement plans: questions, events, parameters, and ownership

Theory, worked example, and practice

  • ArtikelMeasurement plans: questions, events, parameters, and ownership
  • WissenscheckCheckpoint: Measurement plans: questions, events, parameters, and ownership
Lektion 66. GA4 properties, streams, events, parameters, and key events

Theory, worked example, and practice

  • ArtikelGA4 properties, streams, events, parameters, and key events
  • WissenscheckCheckpoint: GA4 properties, streams, events, parameters, and key events
Lektion 77. Google tag, Tag Manager, dataLayer, triggers, and versions

Theory, worked example, and practice

  • ArtikelGoogle tag, Tag Manager, dataLayer, triggers, and versions
  • WissenscheckCheckpoint: Google tag, Tag Manager, dataLayer, triggers, and versions
Lektion 88. DebugView, Tag Assistant, and Network evidence

Theory, worked example, and practice

  • ArtikelDebugView, Tag Assistant, and Network evidence
  • WissenscheckCheckpoint: DebugView, Tag Assistant, and Network evidence
Lektion 99. Users, sessions, acquisition, attribution, and reporting identity

Theory, worked example, and practice

  • ArtikelUsers, sessions, acquisition, attribution, and reporting identity
  • WissenscheckCheckpoint: Users, sessions, acquisition, attribution, and reporting identity
Lektion 1010. GA4 ecommerce and revenue event contracts

Theory, worked example, and practice

  • ArtikelGA4 ecommerce and revenue event contracts
  • WissenscheckCheckpoint: GA4 ecommerce and revenue event contracts
Lektion 1111. Consent, cookies, privacy, retention, and deletion

Theory, worked example, and practice

  • ArtikelConsent, cookies, privacy, retention, and deletion
  • WissenscheckCheckpoint: Consent, cookies, privacy, retention, and deletion
Lektion 1212. Firebase Analytics for Android and iOS

Theory, worked example, and practice

  • ArtikelFirebase Analytics for Android and iOS
  • WissenscheckCheckpoint: Firebase Analytics for Android and iOS
Lektion 1313. Data quality: duplicates, SPA routing, cross-domain, and filters

Theory, worked example, and practice

  • ArtikelData quality: duplicates, SPA routing, cross-domain, and filters
  • WissenscheckCheckpoint: Data quality: duplicates, SPA routing, cross-domain, and filters
Lektion 1414. Explorations, funnels, cohorts, segments, and sampling limits

Theory, worked example, and practice

  • ArtikelExplorations, funnels, cohorts, segments, and sampling limits
  • WissenscheckCheckpoint: Explorations, funnels, cohorts, segments, and sampling limits
Lektion 1515. BigQuery export, SQL reconciliation, and Looker Studio

Theory, worked example, and practice

  • ArtikelBigQuery export, SQL reconciliation, and Looker Studio
  • WissenscheckCheckpoint: BigQuery export, SQL reconciliation, and Looker Studio
Lektion 1616. Analytics release gate and measurement capstone

Theory, worked example, and practice

  • ArtikelAnalytics release gate and measurement capstone
  • WissenscheckCheckpoint: Analytics release gate and measurement capstone