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Google Search and Analytics for QA

A QA path through Search Console, indexing, Tag Manager, GA4 events, consent, ecommerce, Firebase Analytics, BigQuery, reporting, and measurement release evidence.

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A QA path through Search Console, indexing, Tag Manager, GA4 events, consent, ecommerce, Firebase Analytics, BigQuery, reporting, and measurement release evidence.

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Ders 11. Google ecosystem, accounts, properties, and a safe test charter

Theory, worked example, and practice

  • MakaleGoogle ecosystem, accounts, properties, and a safe test charter
  • Bilgi kontrolüCheckpoint: Google ecosystem, accounts, properties, and a safe test charter
Ders 22. Google Search behavior and reproducible search checks

Theory, worked example, and practice

  • MakaleGoogle Search behavior and reproducible search checks
  • Bilgi kontrolüCheckpoint: Google Search behavior and reproducible search checks
Ders 33. Search Console ownership, sitemaps, robots, and indexing

Theory, worked example, and practice

  • MakaleSearch Console ownership, sitemaps, robots, and indexing
  • Bilgi kontrolüCheckpoint: Search Console ownership, sitemaps, robots, and indexing
Ders 44. URL Inspection, structured data, and page experience evidence

Theory, worked example, and practice

  • MakaleURL Inspection, structured data, and page experience evidence
  • Bilgi kontrolüCheckpoint: URL Inspection, structured data, and page experience evidence
Ders 55. Measurement plans: questions, events, parameters, and ownership

Theory, worked example, and practice

  • MakaleMeasurement plans: questions, events, parameters, and ownership
  • Bilgi kontrolüCheckpoint: Measurement plans: questions, events, parameters, and ownership
Ders 66. GA4 properties, streams, events, parameters, and key events

Theory, worked example, and practice

  • MakaleGA4 properties, streams, events, parameters, and key events
  • Bilgi kontrolüCheckpoint: GA4 properties, streams, events, parameters, and key events
Ders 77. Google tag, Tag Manager, dataLayer, triggers, and versions

Theory, worked example, and practice

  • MakaleGoogle tag, Tag Manager, dataLayer, triggers, and versions
  • Bilgi kontrolüCheckpoint: Google tag, Tag Manager, dataLayer, triggers, and versions
Ders 88. DebugView, Tag Assistant, and Network evidence

Theory, worked example, and practice

  • MakaleDebugView, Tag Assistant, and Network evidence
  • Bilgi kontrolüCheckpoint: DebugView, Tag Assistant, and Network evidence
Ders 99. Users, sessions, acquisition, attribution, and reporting identity

Theory, worked example, and practice

  • MakaleUsers, sessions, acquisition, attribution, and reporting identity
  • Bilgi kontrolüCheckpoint: Users, sessions, acquisition, attribution, and reporting identity
Ders 1010. GA4 ecommerce and revenue event contracts

Theory, worked example, and practice

  • MakaleGA4 ecommerce and revenue event contracts
  • Bilgi kontrolüCheckpoint: GA4 ecommerce and revenue event contracts
Ders 1111. Consent, cookies, privacy, retention, and deletion

Theory, worked example, and practice

  • MakaleConsent, cookies, privacy, retention, and deletion
  • Bilgi kontrolüCheckpoint: Consent, cookies, privacy, retention, and deletion
Ders 1212. Firebase Analytics for Android and iOS

Theory, worked example, and practice

  • MakaleFirebase Analytics for Android and iOS
  • Bilgi kontrolüCheckpoint: Firebase Analytics for Android and iOS
Ders 1313. Data quality: duplicates, SPA routing, cross-domain, and filters

Theory, worked example, and practice

  • MakaleData quality: duplicates, SPA routing, cross-domain, and filters
  • Bilgi kontrolüCheckpoint: Data quality: duplicates, SPA routing, cross-domain, and filters
Ders 1414. Explorations, funnels, cohorts, segments, and sampling limits

Theory, worked example, and practice

  • MakaleExplorations, funnels, cohorts, segments, and sampling limits
  • Bilgi kontrolüCheckpoint: Explorations, funnels, cohorts, segments, and sampling limits
Ders 1515. BigQuery export, SQL reconciliation, and Looker Studio

Theory, worked example, and practice

  • MakaleBigQuery export, SQL reconciliation, and Looker Studio
  • Bilgi kontrolüCheckpoint: BigQuery export, SQL reconciliation, and Looker Studio
Ders 1616. Analytics release gate and measurement capstone

Theory, worked example, and practice

  • MakaleAnalytics release gate and measurement capstone
  • Bilgi kontrolüCheckpoint: Analytics release gate and measurement capstone