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Google Search and Analytics for QA

A QA path through Search Console, indexing, Tag Manager, GA4 events, consent, ecommerce, Firebase Analytics, BigQuery, reporting, and measurement release evidence.

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A QA path through Search Console, indexing, Tag Manager, GA4 events, consent, ecommerce, Firebase Analytics, BigQuery, reporting, and measurement release evidence.

Course curriculum

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Lesson 11. Google ecosystem, accounts, properties, and a safe test charter

Theory, worked example, and practice

  • ArticleGoogle ecosystem, accounts, properties, and a safe test charter
  • Knowledge checkCheckpoint: Google ecosystem, accounts, properties, and a safe test charter
Lesson 22. Google Search behavior and reproducible search checks

Theory, worked example, and practice

  • ArticleGoogle Search behavior and reproducible search checks
  • Knowledge checkCheckpoint: Google Search behavior and reproducible search checks
Lesson 33. Search Console ownership, sitemaps, robots, and indexing

Theory, worked example, and practice

  • ArticleSearch Console ownership, sitemaps, robots, and indexing
  • Knowledge checkCheckpoint: Search Console ownership, sitemaps, robots, and indexing
Lesson 44. URL Inspection, structured data, and page experience evidence

Theory, worked example, and practice

  • ArticleURL Inspection, structured data, and page experience evidence
  • Knowledge checkCheckpoint: URL Inspection, structured data, and page experience evidence
Lesson 55. Measurement plans: questions, events, parameters, and ownership

Theory, worked example, and practice

  • ArticleMeasurement plans: questions, events, parameters, and ownership
  • Knowledge checkCheckpoint: Measurement plans: questions, events, parameters, and ownership
Lesson 66. GA4 properties, streams, events, parameters, and key events

Theory, worked example, and practice

  • ArticleGA4 properties, streams, events, parameters, and key events
  • Knowledge checkCheckpoint: GA4 properties, streams, events, parameters, and key events
Lesson 77. Google tag, Tag Manager, dataLayer, triggers, and versions

Theory, worked example, and practice

  • ArticleGoogle tag, Tag Manager, dataLayer, triggers, and versions
  • Knowledge checkCheckpoint: Google tag, Tag Manager, dataLayer, triggers, and versions
Lesson 88. DebugView, Tag Assistant, and Network evidence

Theory, worked example, and practice

  • ArticleDebugView, Tag Assistant, and Network evidence
  • Knowledge checkCheckpoint: DebugView, Tag Assistant, and Network evidence
Lesson 99. Users, sessions, acquisition, attribution, and reporting identity

Theory, worked example, and practice

  • ArticleUsers, sessions, acquisition, attribution, and reporting identity
  • Knowledge checkCheckpoint: Users, sessions, acquisition, attribution, and reporting identity
Lesson 1010. GA4 ecommerce and revenue event contracts

Theory, worked example, and practice

  • ArticleGA4 ecommerce and revenue event contracts
  • Knowledge checkCheckpoint: GA4 ecommerce and revenue event contracts
Lesson 1111. Consent, cookies, privacy, retention, and deletion

Theory, worked example, and practice

  • ArticleConsent, cookies, privacy, retention, and deletion
  • Knowledge checkCheckpoint: Consent, cookies, privacy, retention, and deletion
Lesson 1212. Firebase Analytics for Android and iOS

Theory, worked example, and practice

  • ArticleFirebase Analytics for Android and iOS
  • Knowledge checkCheckpoint: Firebase Analytics for Android and iOS
Lesson 1313. Data quality: duplicates, SPA routing, cross-domain, and filters

Theory, worked example, and practice

  • ArticleData quality: duplicates, SPA routing, cross-domain, and filters
  • Knowledge checkCheckpoint: Data quality: duplicates, SPA routing, cross-domain, and filters
Lesson 1414. Explorations, funnels, cohorts, segments, and sampling limits

Theory, worked example, and practice

  • ArticleExplorations, funnels, cohorts, segments, and sampling limits
  • Knowledge checkCheckpoint: Explorations, funnels, cohorts, segments, and sampling limits
Lesson 1515. BigQuery export, SQL reconciliation, and Looker Studio

Theory, worked example, and practice

  • ArticleBigQuery export, SQL reconciliation, and Looker Studio
  • Knowledge checkCheckpoint: BigQuery export, SQL reconciliation, and Looker Studio
Lesson 1616. Analytics release gate and measurement capstone

Theory, worked example, and practice

  • ArticleAnalytics release gate and measurement capstone
  • Knowledge checkCheckpoint: Analytics release gate and measurement capstone