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Practical QA course

Google Search and Analytics for QA

A QA path through Search Console, indexing, Tag Manager, GA4 events, consent, ecommerce, Firebase Analytics, BigQuery, reporting, and measurement release evidence.

16 learning sessionsFull course · free

Course overview

What you will work on

A QA path through Search Console, indexing, Tag Manager, GA4 events, consent, ecommerce, Firebase Analytics, BigQuery, reporting, and measurement release evidence.

Course curriculum

Explore the full learning path.

Explore lesson and topic titles here. Register and sign in to read the materials and take the knowledge checks for free.

Lesson 11. Google ecosystem, accounts, properties, and a safe test charter

Theory, worked example, and practice

  • ArticleGoogle ecosystem, accounts, properties, and a safe test charter
  • Knowledge checkCheckpoint: Google ecosystem, accounts, properties, and a safe test charter
Lesson 22. Google Search behavior and reproducible search checks

Theory, worked example, and practice

  • ArticleGoogle Search behavior and reproducible search checks
  • Knowledge checkCheckpoint: Google Search behavior and reproducible search checks
Lesson 33. Search Console ownership, sitemaps, robots, and indexing

Theory, worked example, and practice

  • ArticleSearch Console ownership, sitemaps, robots, and indexing
  • Knowledge checkCheckpoint: Search Console ownership, sitemaps, robots, and indexing
Lesson 44. URL Inspection, structured data, and page experience evidence

Theory, worked example, and practice

  • ArticleURL Inspection, structured data, and page experience evidence
  • Knowledge checkCheckpoint: URL Inspection, structured data, and page experience evidence
Lesson 55. Measurement plans: questions, events, parameters, and ownership

Theory, worked example, and practice

  • ArticleMeasurement plans: questions, events, parameters, and ownership
  • Knowledge checkCheckpoint: Measurement plans: questions, events, parameters, and ownership
Lesson 66. GA4 properties, streams, events, parameters, and key events

Theory, worked example, and practice

  • ArticleGA4 properties, streams, events, parameters, and key events
  • Knowledge checkCheckpoint: GA4 properties, streams, events, parameters, and key events
Lesson 77. Google tag, Tag Manager, dataLayer, triggers, and versions

Theory, worked example, and practice

  • ArticleGoogle tag, Tag Manager, dataLayer, triggers, and versions
  • Knowledge checkCheckpoint: Google tag, Tag Manager, dataLayer, triggers, and versions
Lesson 88. DebugView, Tag Assistant, and Network evidence

Theory, worked example, and practice

  • ArticleDebugView, Tag Assistant, and Network evidence
  • Knowledge checkCheckpoint: DebugView, Tag Assistant, and Network evidence
Lesson 99. Users, sessions, acquisition, attribution, and reporting identity

Theory, worked example, and practice

  • ArticleUsers, sessions, acquisition, attribution, and reporting identity
  • Knowledge checkCheckpoint: Users, sessions, acquisition, attribution, and reporting identity
Lesson 1010. GA4 ecommerce and revenue event contracts

Theory, worked example, and practice

  • ArticleGA4 ecommerce and revenue event contracts
  • Knowledge checkCheckpoint: GA4 ecommerce and revenue event contracts
Lesson 1111. Consent, cookies, privacy, retention, and deletion

Theory, worked example, and practice

  • ArticleConsent, cookies, privacy, retention, and deletion
  • Knowledge checkCheckpoint: Consent, cookies, privacy, retention, and deletion
Lesson 1212. Firebase Analytics for Android and iOS

Theory, worked example, and practice

  • ArticleFirebase Analytics for Android and iOS
  • Knowledge checkCheckpoint: Firebase Analytics for Android and iOS
Lesson 1313. Data quality: duplicates, SPA routing, cross-domain, and filters

Theory, worked example, and practice

  • ArticleData quality: duplicates, SPA routing, cross-domain, and filters
  • Knowledge checkCheckpoint: Data quality: duplicates, SPA routing, cross-domain, and filters
Lesson 1414. Explorations, funnels, cohorts, segments, and sampling limits

Theory, worked example, and practice

  • ArticleExplorations, funnels, cohorts, segments, and sampling limits
  • Knowledge checkCheckpoint: Explorations, funnels, cohorts, segments, and sampling limits
Lesson 1515. BigQuery export, SQL reconciliation, and Looker Studio

Theory, worked example, and practice

  • ArticleBigQuery export, SQL reconciliation, and Looker Studio
  • Knowledge checkCheckpoint: BigQuery export, SQL reconciliation, and Looker Studio
Lesson 1616. Analytics release gate and measurement capstone

Theory, worked example, and practice

  • ArticleAnalytics release gate and measurement capstone
  • Knowledge checkCheckpoint: Analytics release gate and measurement capstone